What e-Business IS
E-business is just business - business using electronic
networks to transform a business process or business system to create superior
value for current or potential customers.
E-business is more than e-commerce, even though the terms
are often used interchangeably. The latter is focused on buying and selling
products and services, using network techonologies. E-business goes beyond mere
transactions. It facilitates new types of connections among a broad range of
entities. It enables any type of business activity over the network. Just to
name a few - communicating, collaborating, learning, innovating, planning, recruiting.
E-business changes the meaning of the word "firm". The boundaries
of the firm are blurring to the point that the enterprise transcends the firm
to also encompass partners, suppliers, and customers - the extended enterprise,
a business without boundaries. The linking of these entities makes possible
new applications to build, manage and strengthen relationships among them.
What e-Business IS NOT
E-business is not a bolt-on to your business, rather
it's an integral component of your business.
E-business
is not about technology
E-business
is not a middle-management
initiative - It's the CEO's job
E-business
is not tied to a particular department
or functional area
E-business
is not a fixed target - It's about adapting
and keeping up with changes around
you Last,
we address the most vital element in this
discussion - Why e-business?
Why e-Business?
E-business is about increasing efficiency and effectiveness
of business processes - doing things better and doing the right things. Utilizing
resources well and executing faster and cheaper. Transforming business processes
to create new sources of value and revenue streams. It's more than just reducing
cost - it's about changing the game and making new rules. It is really about
winning.
When considering an e-business initiative ask yourselves:
Will it
lower my cost of doing business
with customers?
Will it
make my customers more loyal?
Will it
improve my relationship with my customers?
Will it
reduce my response time as an organization?
Will it
create new ways of getting to market?
Will it
improve my relationship with my
trading partners?
Will it
reinvent the way the business is done in
the industry?
and measure the success of your initiatives by quantifying
at least one of these:
- Cost Reduction
- Revenue Expansion
- Time Reduction
- Relationship Enhancement
If you have had a website for a while, ask yourselves
these questions and measure your successes. Contact
us for a complimentary discussion on how we can help you with this winning
transformation.